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双语阅读:盘点《纸牌屋》中的那些隐秘广告

在Netflix出品的热播美剧《纸牌屋》中,权力使人腐化。但这并没有吓跑那些想出现在剧中的品牌。据《纽约邮报》报道,以下就是几个在这部政治惊悚剧的最新一季中悄然露面的品牌。

Coca-Cola

Another fridge sighting. The famous soft drink has a long history of product placement; its been in movies like The Breakfast Club, The Gods Must be Crazy andE.T: The Extra-terrestrial.

可口可乐

又见冷饮。这家著名软饮料公司做植入广告的历史由来已久,在电影《早餐俱乐部》、《上帝也疯狂》和《E.T.外星人》中都能看到它的产品。

Microsoft Phone

The First Lady and much of the staff in House of Cardsuses a Microsoft phone, even if no one else does. Microsoft has a deal with the NFL for coaching staffs to use Surface tablets on the sidelines, a sort of live product placement—but that doesn't stop announcerfrom calling them iPads.

微软Windows Phone

虽然微软公司的Windows Phone属于小众产品,但在《纸牌屋》中,第一夫人等很多剧中人物都在使用这款手机。微软还和美国橄榄球联盟(NFL)达成了协议,培训球队成员在场下使用Surface平板电脑,这也算是一种现场植入广告吧。但即便如此,解说员还是把微软的这款产品给叫成了iPad。

Dell

Dell computers also make an appearance. The brand has appeared in previous seasons of House of Cards as well.

戴尔

戴尔电脑也在剧中露了面。在前几季的《纸牌屋》中,你也能看到该品牌的身影。

Samsung

Here's another tech product placement. Samsung recently appeared in the trailer for the new Avengersmovie, and of course it made sure its phone was used for the famous Oscar selfie last year.

三星

又一则科技产品植入广告来了。最近,《复仇者联盟》续集的片花中也出现了三星产品。当然,这家公司还搞定了去年的奥斯卡颁奖典礼,那张著名的自拍照就是用三星手机拍的。

Apple

The granddaddy of them all. Apple is all about product placement. An entire episode of Modern Family wasrecently shot on Apple products—seriously.

苹果

这部剧里所有产品植入广告的鼻祖。苹果的植入到了无处不在的境界。最近,《摩登家庭》制作方干脆用苹果产品拍了整整一集电视剧,不骗你。

InBev

The only beer to appear during House of Cards are InBev brews—Shock Top, Budweiser and Stella Artois. InBev claims it didn't pay any money for this.

英博

《纸牌屋》中出现的啤酒品牌都属于英博,包括Shock Top、百威和时代。英博则表示,自己根本没花钱干这个。(财富中文网)

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