录取要求

Demonstrated high aptitude for quantitative analysis and academic success as evidenced by prior coursework and standardized test scores (the minimum undergraduate GPA standard for admission to the Graduate School at the University of Georgia for applicants who do not have a prior graduate degree is 3.0)

Work experience that suggests a propensity for success in the marketing research arena

Communication skills

Maturity, self-initiative and leadership potential

Career aspirations that align with the program's mission

申请材料清单

1.Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)

2.GMAT or GRE scores

3.Three letters of recommendation

Letters should be from individuals who have knowledge of your academic and/or professional capability. The application will prompt your recommenders to submit their letters electronically.

4.Résumé (1 page)

5.Statement of Purpose

6.Two proofs of degree

7.TOEFL scores

All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.

8.Certificate of Finances form

9.Application Fee

You must submit a one-time application fee via credit card online in order to complete your application — $75 for domestic applicants, $100 for international applicants.

专业介绍

Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.

MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.

As a result, our MMR graduates are highly sought after by both the marketing research industry and market research departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With almost 600 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.

课程设置

• Introductory Statistical Methods for Marketing Research
• Data Collection Methods
• Qualitative Research
• Consumer Behavior
• Altria Executive Seminar Series
• Introduction to Econometrics
• Applications of Marketing Research Techniques I
• Advertising & Promotion Management
• Marketing Planning and Strategy
• Marketing Research Project I