录取要求

Only students who have completed 4 years of an undergraduate degree are eligible for admission to the Master of Science in Marketing Program. If you hold a 3-year degree, we encourage you to complete a one-year post-graduate/graduate level certificate or degree program before applying to the MS in Marketing program.

申请材料清单

1.A completed online application

2.An application fee of $155 will be required of all applicants

3.Official academic transcripts

Applicants must upload unofficial (or self-reported) copies of all academic transcripts with the application in addition to sending official academic transcripts to USC. Official academic transcripts may be sent after application submission.

4.Official GMAT or GRE score report

Applicants must have taken the GMAT or GRE exam by the time they submit an application. The GMAT or GRE requirement will not be waived under any circumstances. Please upload unofficial copies of GMAT or GRE scores with the application in addition to sending official scores to USC. GMAT scores must be issued directly to USC by the GMAT testing service using the Marshall MBA Full Time school code: 389-9C-23. When searching for the MS in Marketing program on the GMAT site, you can enter "University of Southern California" and choose the Marshall MBA Full Time Program. Alternatively, simply enter the school code 389-9C-23.

5.Essays

All required essays must be completed (details available in the online application). An optional essay is available to provide any additional information you wish to convey to the Admissions Committee.

6.A professional résumé

7.Two letters of recommendation must be submitted online via the online application.

8.International students only: TOEFL or IELTS score report

All international students must submit a TOEFL or IELTS score report. Reports must be sent directly by the Educational Testing Service to USC. International students who spent 4 years completing a bachelor’s degree at an American. British, Canadian or Australian college or university are not required to submit proof of English proficiency (TOEFL/IELTS).

We accept the following test scores, as long as they are not more than 2 years old:

TOEFL score of at least 600 on the paper-based test, 250 on the computer-based version, or 100 on the Internet- based examination with no less than 20 on each of the four test components,

IELTS score of 7.0, with no less than 6.0 on each band score, 

PTE Academic (Pearson Test of English Academic) score of at least 70.

专业介绍

The USC Marshall Master of Science in Marketing Program (ranked 6th in the nation by TFE Times) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Our personalized curriculum sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California.

课程设置

• Communication for Management
• Marketing Management
• Business Analytics
• Customer Insights and Analysis
• Consumer Behavior
• Digital Marketing
• Marketing Analytics
• Marketing Strategy
• New Product Development
• Branding Strategy
• Pricing Strategies
• Global Marketing
• Introduction to New Ventures
• Cases in New Venture Management
• Technology Commercialization