录取要求

Qualified applicants should meet the following criteria:

An undergraduate degree from an accredited institution

Mathematical aptitude and demonstrated ability to handle quantitative material

Strong communication skills and motivation

申请材料清单

A completed application consists of the following:
All sections within online application filled to entirety

Official transcripts uploaded in PDF format

GRE or GMAT scores (GMAT code for MSM: 396-44-93)

TOEFL or IELTS score for all international applicants

Personal essays

Two letters of recommendation

Resume

Additionally, if the admissions committee requires further information about a candidate, an interview may be required.

专业介绍

The Texas Master of Science in Marketing (MSM) program is the pivotal degree that transforms students' existing critical thinking skills into applied analytical training. By leveraging our research-based institution and industry leading expertise, we prepare our students for a career in a new economy—a world where data, decisions and action are intertwined. Our students will be equipped with the technical skills necessary to transform data, gather insights and develop meaningful marketing solutions.

Things to know about the program:

Duration is 10 months from July to May

Cohort style classes to enhance faculty to student interaction

Fast-paced theoretical training paired with rigorous data analysis courses

Capstone course available in the Spring for students to showcase their skill sets to our corporate partners

One-on-one career coaching available for all MS degree Marketing students, including career exploration, mock interviews and company treks

With the help of our industry-designed curriculum, award-winning research faculty, vibrant city life and capstone courses with innovative firms, we set up our students for a premier, well-rounded graduate degree. No work experience is required to qualify and the program is open to all majors.

课程设置

• Programming, Databases and Data Visualization
• Marketing Analytics I
• Marketing Analytics II
• Consumer Behavior in a Digital World
• Data Analytic and Dynamic Pricing
• Behavioral Economics
• Design Thinking for Innovation
• Product and Brand Management
• Digital and Social Media Marketing
• High Tech Marketing
• New Venture Marketing