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艺术设计与传媒

整合市场营销

 学校:  

西北大学

   硕士生项目

Master of Science in Integrated Marketing Communications

标准考试成绩要求

GRE:required

GMAT:required

学年学制

15months

学年学费

$96,504

奖学政策

提供奖学金

所在校区

Evanston

专业排名

暂无

招生人数

暂无

申请材料清单

Bachelor's degree
You must have a bachelor's degree or expect to earn one before enrollment.

Academic transcripts
When you apply, you should submit academic transcripts from all colleges and universities attended, excluding institutions where you took non-credit coursework, such as a certificate program. If you have transfer credit or study abroad credit, submit a transcript from the original grade-granting institution even if the transfer credit appears on your final degree transcript. Applicants can submit either official or unofficial transcripts; you can upload unofficial transcripts into your online application in the Academic Experience section. 

Applicants with international transcripts should provide an English translation if the transcripts were not originally issued in English. To expedite the application review process, applicants with international transcripts can submit an independent course by course credential evaluation and degree verification from a NACES provider (see www.naces.org for a list) at the time they submit their applications. This will allow the admissions committee to expedite an admissions decision on their application. 

If you are admitted, you will be required to submit official copies of all of your transcripts 30 days prior to enrollment, including your final undergraduate transcript with proof of your degree and the date it was conferred. Medill reserves the right to withdraw an admission offer if we do not receive these official transcripts by this deadline. It is your responsibility to request an official, sealed transcript from the registrar of each institution and to ensure transcripts are sent to Medill. The registrar should send transcripts to:

Office of Graduate Admissions and Financial Aid
Northwestern Medill
1845 Sheridan Rd.
Suite 104
Evanston, IL 60208-2101

Electronically: MedillGraduateAdmissions@northwestern.edu

Admitted students with an international transcript (except Fulbright candidates) must submit an independent course-by-course credential evaluation and degree verification from a NACES provider (see www.naces.org for a list) and an official English translation of the transcripts (if they were not originally issued in English). If you did not already provide these with your application, the credential evaluation and degree evaluation form is due 30 days prior to enrollment. 

Admissions interview
Admissions interviews will be conducted by invitation only after we have received your application. An invitation to interview means that your application has advanced in the process, but does not imply admission. 

GRE or GMAT test scores
We require GRE or GMAT scores. The test must have been taken within five years of your application submission date. 

We allow you the option to self-report your test scores on your application. Once you submit your application, we will review these unofficial scores along with the rest of your file. If we decide to offer you admission based on these unofficial scores, it will be on the condition that you send us your official scores at least 30 days prior to enrollment. 

The official copy of the test scores should be sent directly to Medill from ETS or GMAC. 

Medill’s GRE code: 1699
Medill’s GMAT code: 6WZ-XH-66
Allow four weeks for our office to receive your scores.

You may request a waiver of the GRE and GMAT requirement if:

You are a current degree-seeking Northwestern University student or degree-holding Northwestern University alumnus/a; 

You have 5 or more years of full-time professional work experience in marketing or a closely related field; 

You are an approved dual degree applicant currently attending Nanyang Technological University; 

You are an approved dual degree applicant currently attending Peking University; 

You are an approved dual degree applicant currently attending City University of Hong Kong and have a cumulative GPA of 3.5 or above. 

You can request this waiver in the Test Information section of the application. If you request a waiver, we may still recommend that you take the GRE or GMAT if we think it will allow us to give better consideration to your application. Please email MedillGraduateAdmissions@northwestern.edu if you have questions about your eligibility for a waiver. 

TOEFL or IELTS test scores (for international applicants)
If you are an international student who earned an undergraduate degree at a college or university where the primary language of instruction was not English, submit TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) scores. The TOEFL or IELTS must have been taken within two years of your application submission date. Send TOEFL scores to Medill using code 1699-18. The IELTS test must be the Academic version. 

If you earned your entire bachelor's degree from a non-U.S. institution where the language of instruction was English, you do not need to submit TOEFL or IELTS scores. Instead, please provide official documentation from your college or university that the language of instruction was English. 

If you completed your bachelor's degree at an institution (U.S. or non-U.S.) where the language of instruction was English, but you did not study at this institution for all four years of your degree, you will need to submit TOEFL or IELTS scores to complete your application. 

We allow you the option to self-report your test scores in your application. Once you submit your application, we will review these unofficial scores along with the rest of your file. If we decide to offer you admission based on these unofficial scores, it will be on the condition that you send us your official scores at least 30 days prior to enrollment. 

Resume
Submit your current resume, which should highlight your professional and academic experiences. 

Essays
Please upload a professional essay as described in the IMC Essays section of the application.

Professional essay: Please describe your interest in Medill's Integrated Marketing Communications program in 750 words or less. In your own words, please describe your understanding of IMC. What experiences in your life have led you to pursue an IMC degree? What is it about Medill's IMC program that particularly attracts you? How will this program help you to achieve your future plans?
Recommendations
We require two letters of recommendation. You may submit a third recommendation if you wish. Recommendations should be from someone who can assess your academic and professional abilities (e.g. employers, supervisors, current or former professors). Recommendations from family members or from friends who do not have direct experience with your professional or academic work will not be accepted.

Enter your recommenders' contact information in the online application. The system will then email your recommenders instructions on how to submit their letters online. You are responsible for reminding recommenders to submit their letters through the online system by the deadline. 

Application fee
There is a $75 non-refundable application fee. You may pay this online by credit card or indicate that you will be paying by check. If paying by check, please ensure your name and "application fee" appear on the check and mail it to:

Office of Graduate Admissions and Financial Aid
Northwestern Medill
1845 Sheridan Rd.
Suite 104
Evanston, IL 60208-2101

We offer a limited number of application fee waivers based on financial need. Application fee waivers must be requested in writing prior to submitting your application. Requests should be sent to MedillGraduateAdmissions@northwestern.edu.

Current Northwestern undergraduates do not have to pay the application fee.

专业介绍

The IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a solid foundation in the principles of IMC, applied training and connecting you with industry professionals.

课程设置

  • Brand Communication Decisions
  • Building Brands with Creative Ideas
  • Customer Experience Management
  • Data Governance: Critical Issues in Digital Marketing Communications
  • Digital, Social and Mobile Marketing
  • Internal Communications
  • International Enterprise IMC Innovation (Chile)
  • Investor Relations
  • Machine Learning for IMC
  • Managing Integration
  • Marketing Mix Analysis
  • Marketing Public Relations
  • Marketing Technologies
  • Media Automation
  • Media Strategy
  • Segmentation and Lifetime Value
  • Shopper Marketing
  • Sports Marketing
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