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商业与经济

市场分析

 学校:  

罗切斯特大学

   硕士生项目

MS in Marketing Research

标准考试成绩要求

GRE:314-329

TOFEL:100

IELTS:7.5

GMAT:650-740

学年学制

10 months/17 months

学年学费

65000美元

奖学政策

提供奖学金

所在校区

暂无

专业排名

暂无

招生人数

暂无

录取要求

PERSONAL QUALITIES AND LEADERSHIP POTENTIAL

Simon values well developed communication skills for all graduate applicants. We seek self-motivated individuals who believe that graduate study will significantly enhance both their technical and personal skill sets. Additionally, the Admissions Committee seeks evidence of team experiences and leadership skills, shown through extracurricular experiences and/or on-the-job projects. The committee uses the admissions interview, combined with your résumé and essays, to assess these qualitative aspects of your application.

WORK EXPERIENCE AND GOALS

When making admissions decisions, Simon Business School considers work experience to include both internships and/or post-baccalaureate experience. The quality and quantity of working experience, combined with career goals, are equally evaluated. Your decision to pursue graduate study should be consistent with the career goals typically offered for this program.

ACADEMICS

The Admissions Committee seeks candidates committed to academic excellence. We review GMAT and/or GRE exam scores and consider the overall results, as well as your quantitative and verbal distribution on the exam. Additionally, we evaluate all undergraduate and graduate coursework that has been completed prior to applying. Specific review of business, accounting, and mathematics grades, as well as your overall trend through the bachelor degree, is considered in addition to your cumulative GPA. Applicant concerns on any dimension of the academic profile should be briefly addressed in the optional essay.

FOR INTERNATIONAL APPLICANTS

Every enrolling MBA and MS student must successfully demonstrate excellent English communication skills. We highly recommend a minimum TOEFL score of 100 with sub-scores in the mid-20s or a minimum IELTS score of 7.5 with sub scores of at least 7.

In addition to required ESL test scores, Simon applicants have the opportunity to provide an InitialView interview and writing sample to demonstrate their English proficiency. Visit the InitialView website to sign up for an interview and send your results to Simon Business School. The Simon Admissions Committee will then use this as part of the holistic review of your application. While this is not a required component, it is an excellent way to add another dimension to your candidacy.

HELPFUL HINTS

The admissions interview is an important two-way communication and you should treat the interview as you would a job interview. Dress professionally, arrive a little ahead of schedule and come prepared to discuss your background, while also preparing a few questions to allow you to learn more about Simon and the admissions process.

申请材料清单

Online application form

Current résumé

One required essay (12-point font, 250-500 word limit)

Applicant fun fact (12 point, 25 word limit)

School-issued official transcripts, scanned, and uploaded for each college attended (admitted students will be required to submit official transcripts at a later date)

Test-taker results for GMAT or GRE, (including Analytical Writing Assessment scores, Integrated Reasoning scores, etc.) scanned and uploaded - view school code

Test-taker results for TOEFL or IELTS, scanned and uploaded (all international candidates except those who attended three or more years of post-secondary education taught solely in English and received a baccalaureate or master’s degree from a college or university where English was the language of instruction) - view school code

One letter of recommendation (submitted electronically); a second letter of recommendation is optional

$150 application fee; Simon Business School is honored to waive the application fee for active-duty military members and military veterans

InitialView interview and writing sample; the Simon Admissions Committee strongly recommends that international applicants submit both as part of their application to demonstrate English proficiency

Before you click submit, be sure to view our webinars for application tips from the Admissions Committee.

截止申请时间:

2月15日

专业介绍

Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. At Simon, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers. Accelerate your program completion with our 10-month study track, or gain real-world experience with an expanded 17-month internship option. Simon's MSMA program is STEM-designated, allowing international students to stay in the US for up to 36 months.

Simon’s one-year master’s program in marketing analytics is designed to equip students with the skills and experience necessary to excel in marketing jobs in a compact, highly focused program. Students are likely to take a job related to one of the program’s four main emphases: marketing research, consumer insights, advertising, and account management.

The program of study for the MSMA degree is a lock-step program that meets all the requirements for a STEM certified program, consisting of nine required courses plus MGC. A minimum 3.0 grade point average is required for graduation.

联系地址:

E-mail:admissions@simon.rochester.edu

Tel:(585) 275-3533

课程设置

  • GBA463 Economics and Marketing Strategy for MS Students
  • GBA464 Programming for Analytics
  • MGC461 Professional Communication
  • GBA462R Core Statistics for MS Students Using R
  • CIS417 Introduction to Business Analytics
  • MKT414 Pricing Policies
  • MGC462 Communicating Analytics for MS
  • MKT465A Marketing Analytics Project I
  • MKT436R Marketing Analytics Using R
  • MKT412R Marketing Research Using R
  • Take 1 out of: MKT437 Digital Marketing Strategy
  • MKT439 Advanced Pricing
  • CIS442E Data Management for Analytics
  • MGC463 Teamwork for MS
  • MKT465B Marketing Analytics Project II
  • MKT451 Advanced Marketing Analytics
  • Take 2 out of: MKT431 Consumer Behavior
  • MKT440 Pricing Analytics
  • CIS418 Advanced Business Modeling & Analysis Using Spreadsheets**
  • CIS434 Social Media Analytics

就业情况

Marketing Analytics graduates earned a mean base salary of $57,000. The majority of our MS in Marketing Analytics graduates are employed in market research or sales analytics functions.

The Career Management Center, Simon Marketing Association, Simon Data Analytics Club, and Simon Pricing Club are important professional resources for Marketing Analytics students. We strive to connect you to the right career opportunities with leading employers who value the Simon approach to graduate marketing education.

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