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商业与经济

市场营销硕士

 学校:  

布朗大学

   硕士生项目

MS in Marketing

标准考试成绩要求

TOFEL:79

IELTS:6.5

学年学制

1 Year

学年学费

HK$230,000

奖学政策

提供奖学金

所在校区

香港

专业排名

暂无

招生人数

暂无

录取要求

A Recognized Bachelor's Degree with Honors

Have a recognized bachelor's degree with honors (not lower than second class lower division or B grade) or equivalent professional qualification. Applicants are required to provide the grading scheme of your university for reference.

A Satisfactory GMAT or GRE Score

GMAT

Applicants should arrange to send his/her official GMAT scores (SCHOOL REPORT) to the Program Office, Master of Science Program in Marketing of The Chinese University of Hong Kong. Program code is R9H-0W-23 .

For more details about the GMAT, please visit http://www.mba.com/global

GRE

Applicants should arrange to send his/her GRE scores report in ORIGINAL to the Program Office, Master of Science Program in Marketing of The Chinese University of Hong Kong. The Institution Code is R3153 and the department code is 4305 .

For more details about the GRE, please visit https://www.ets.org/gre

For admission purpose, the scores of GMAT / GRE tests taken more than five (5) years before the admission year will NOT be considered.

Please note that the Selection Committee will NOT review the application if the GMAT/GRE score report is not received by the program office.

English Language Proficiency Requirements

Applicants should fulfill ONE of the following English Language Proficiency Requirements of the University before admitted to the Program:

obtain a degree from a university in Hong Kong or taken a degree programme of which the medium of instruction was English; or

achieve scores in the following English Language tests as indicated:

TOEFL (Paper-based: 550; Computer-based: 213; Internet-based: 79);

IELTS (Academic)(Band 6.5);

GMAT (Verbal) (Band 21); or

possess a passing grade in English in one of the following examinations:

Hong Kong Advanced Level Examination (AS Level);

Hong Kong Higher Level Examination;

CUHK Matriculation Examination;

General Certificate of Education Examination (GCE) Advanced Level (A-Level)/Advanced Subsidiary Level (AS-Level); or

achieve Level 4 or above in the English Language subject of the Hong Kong Diploma of Secondary Education (HKDSE) Examination; or

obtained a recognized professional qualification; provided that the examination was conducted in English.

Degrees awarded by Overseas universities through distance learning programs

Applicants with degrees awarded by overseas universities through distance learning programs or through the completion of a curriculum of short duration are required to provide an assessment report from the Hong Kong Council for Accreditation of Academic & Vocational Qualifications (HKCAAVQ) on the level of qualification obtained.

申请材料清单

Completion of Online Application Form

Applications should be submitted online through the Online Application System of The Chinese University of Hong Kong Graduate School. Please read all the information carefully before you submit your application

CUHK Graduate School Website: https://www.gs.cuhk.edu.hk/admissions/admissions/how-to-apply

Applicants should provide true, accurate and complete information in support of their applications. Any misrepresentation will result in disqualification of their applications and subsequent enrollments in the University.

Submission of Supporting Documents

ALL required supporting documents in hard-copy MUST send to the Program Office either in-person or by mail by the deadline of each round as specified at the following address:

Master of Science Program in Marketing
Department of Marketing
CUHK Business School
The Chinese University of Hong Kong
Room 1135, 11/F, Cheng Yu Tung Building
12 Chak Cheung Street, Shatin
New Territories
Hong Kong SAR
Attn: Mr Benson CHAN
Tel.: 3943 5935
 

Applicants may upload the soft-copies via the Online Application System (in the section of "Upload Supporting Documents"). However, please be reminded that you are still required to send in the originals BEFORE the deadline of each round. Otherwise, your application may not be further processed.

Application Fee

Applicants are required to pay a non-refundable/non-transferable application fee of HK$300. Payment can be made by the following methods:

Credit card payment through the Online Application System.

Deposit at Automatic Teller Machines (ATM) of Hang Seng Bank or HSBC (Account No. 293-005005-011). The original of the transaction slip must be sent together with the supporting documents as the payment records. Please state your full name and application number on the transaction slip clearly for reference.

Send a bank draft/cheque in Hong Kong dollars payable to "The Chinese University of Hong Kong". Applicants paying by bank draft/cheque should download the "Payment Voucher" and send it the program office together with the payment.

Selection Process

After the submission deadline of each round, the Selection Committee will only review the applications with all required supporting documents attached. Selected candidates will be nominated for admission offer by the committee with the approval of CUHK Business School and the Graduate School. Separate emails will also send to the nominated candidates for the update. Applicants should check their email account frequently.

Application Result

An email notification will send to the successful candidates when their application status is updated and they may log in to the system to download the official admission notification. Please note that applicants will not be informed separately if their applications are not successful.

截止申请时间:

10月20 11月24日 12月22日 2月5日 3月16日

专业介绍

The Marketing Department of the Chinese University of Hong Kong strives for excellence in the creation and dissemination of marketing knowledge for many decades. To meet the increasing demand of high caliber marketing professionals globally and especially in the Greater China Region, the department offers the Master of Science Program in Marketing to equip students with in-depth knowledge and necessary skills in all areas in marketing.

Effectively from the academic year 2016 – 2017, the Program offers two concentrations, namely, “Managerial Marketing” concentration and “Big Data Marketing” concentration. Students can choose the concentration according to their interests and career goals.

课程设置

  • MKTG5011 Marketing Management
  • MKTG5012 Marketing Research
  • MKTG5013 Buyer Behavior
  • MKTG5018 Big Data Strategy in China Market
  • MKTG6011 Strategic Marketing
  • MKTG6013 Customer Relationship Management
  • Concentration Required / Elective Courses (Total 3+3 courses / 9+9 credits)
  • MKTG5014 Service Marketing
  • MKTG5015 Organizational Marketing
  • MKTG6012 Integrated Marketing Communication
  • MKTG6014 Global Marketing Management
  • MKTG6015 Salesmanship and Sales Management
  • MKTG6017 Strategic Brand Management
  • MKTG6019 E-Marketing
  • MKTG6027 Marketing Engineering
  • MKTG6029 Social Media Marketing
  • MKTG6030 Practicum in Managerial Marketing
  • MKTG6031 Practicum in Big Data Marketing

推荐课程

  • MKTG5012 Marketing Research
  • MKTG5013 Buyer Behavior
  • MKTG5018 Big Data Strategy in China Market
  • MKTG6011 Strategic Marketing
  • MKTG6013 Customer Relationship Management
  • MKTG5014 Service MarketingMKTG6027 Marketing Engineering
  • MKTG6012 Integrated Marketing Communication
  • MKTG6029 Social Media Marketing
  • Elective (1)
  • MKTG5015 Organizational MarketingMKTG6019 E-Marketing
  • Elective (2)
  • Elective (3)
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