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商业与经济

市场科学

 学校:  

哥伦比亚大学

   硕士生项目

MS in Marketing Science

学年学制

1年

学年学费

60900美元

奖学政策

暂无

所在校区

暂无

专业排名

暂无

招生人数

暂无

录取要求

Prerequisites
Prior to commencing the program, admitted students are required to have completed a Probability and Statistics course at the undergraduate level.  It is also desirable that admitted applicants have taken a course in Marketing Management and a course in Microeconomics.
In addition,it is highly recommended that students develop some knowledge and experience working with SQL, a database programming language, and any one of the statistical packages such as SPSS, SAS, Stata, and Matlab prior to joining the MS program.


申请材料清单

Application Checklist
Nonrefundable application fee (U.S. $100)
Essay
Résumé or CV
Two letters of recommendation (applicants can submit a maximum of five)
Self Reported Transcripts from all institutions attended after high school
Self Reported GMAT or GRE scores (Self reported scores are due by the applicaiton deadline, not at the point of submission)
TOEFL, IELTS, or PTE scores (international applicants only)

Application Fee
A nonrefundable application fee of U.S. $100 must be received in order for an application to be considered. Please submit your payment through the online application system.

Essay Instructions
In 500–1000 words please describe your reasons for pursuing a Master of Science in Marketing Science and your short-term and/or long-term career goals. In particular, discuss how you envision the MS degree will help you attain these goals. In addition, indicate which elective courses you plan to take during the program. As the MS program aims at building analytical skills for solving marketing problems, it is important that MS students take electives from within and outside the Business School. We encourage applicants to consider Ph.D. courses as well as university classes offered by Economics, Engineering, Journalism, Psychology, Sociology, Statistics, Teachers College, etc. The degree requirements section provides a listing of suggested electives. Click here to see the complete listings of courses offered by the business school.

Résumé or CV Instructions
Applicants to the Master of Science in Marketing Science program must submit a résumé or CV that includes an applicant’s academic background and credentials, relevant experience since graduating from high school, including summer employment and paid or volunteer positions held on campus, as well as other business or academic experiences.
Résumés are to be uploaded via the online application system.

Letters of Recommendation
Two letters of recommendation, preferably from professors or manangers who know your work well, are required. These letters can be submitted via the online application system. We allow a maximum of five letters of recommendation.

Transcripts and Test Scores
Scanned copies of transcripts and test scores should submitted through the online application system. We ask that you self report your transcripts and test scores for the initial screening. If an offer of admission is made we will require you to submit official copies of all transcripts and required test scores. Admission offers are not binding and will not be finalized until official copies have been verified.


截止申请时间:

1-JAN

专业介绍

The Master of Science in Marketing Science program is a one year STEM eligible curriculum that focuses on marketing analytics. The program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analytics adds value.
In a competitive job market, the technical skills and expertise gained through the coursework component of a PhD program become increasingly valuable. A MS in Marketing Science provides academically distinguished students the opportunity to develop many of these skills in an intensive three-semester program.


推荐课程

  • Mathematical Methods
  • Marketing Models
  • Multivariate Statistics
  • Marketing Research and Analytics
  • Strategic Consumer Insights
  • Marketing for Organic Revenue Growth (B7664)
  • New Product Development (B8608)
  • Pricing Strategies (B8649)
  • Systematic Creativity in Business (B7651)
  • Digital Marketing (B8679)
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